TechPack
‘Warmth Without Weight’
For the newest apparel product from Nike, we curated a special launch event for the press and VIPs, creating an immersive environment for viewers to physically experience the product's benefits. This concept acted as a template and was carried through to other national flagship NikeTowns, global event activations and retail spaces.
![](https://freight.cargo.site/t/original/i/24fae66ca63c3159ae712da8bcb0f4350615569606bcde7bc4a7947220f64a69/JMoon-Works-2020_COPY.001.jpeg)
![](https://freight.cargo.site/t/original/i/acdac3d70c6788cba6948c6dab6106a1dd427461a60fdb3fc60a7ed1e12e9059/JMoon-Works-2020_COPY.006.jpeg)
![](https://freight.cargo.site/t/original/i/6b5b899c55413405589e96f0c56ab7341ad15a52a593f80a196f506b3e71493d/Tech_1.008.jpeg)
![](https://freight.cargo.site/t/original/i/7d6c5c6c4ad52af34b33f6715dee4c5838d9629941000a707ebf56d5aa37151c/JMoon-Works-2020_COPY.004.jpeg)
![](https://freight.cargo.site/t/original/i/0d89b9a51b7f43b13c9bcbba0a9b4a353e58f7c363549476d2eee95cdd06baac/JMoon-Works-2020_COPY.005.jpeg)
![](https://freight.cargo.site/t/original/i/32ab2345f0033b0fff8bfc296701088b56752f6d708a8d1c81f0a6d49e95a0ed/JMoon-Works-2020_COPY.007.jpeg)
NikeLab 21M
Retail
![](https://freight.cargo.site/t/original/i/8b999510f59aabc10d6b23eb8efbf3e5117fe40c608e2563b12b443e19265f9f/JMoon-Works-2020_COPY.008.jpeg)
![](https://freight.cargo.site/t/original/i/a0e0eefae42ae9b2b60104d9f9873ce2680b8b1d0ac1b287840ec8f78671f736/JMoon-Works-2020_COPY.009.jpeg)
![](https://freight.cargo.site/t/original/i/15e04ee50fe77891e594fae1aa208cdce7b77bd497ca7429dd3529ee54570599/JMoon-Works-2020_COPY.010.jpeg)
![](https://freight.cargo.site/t/original/i/505a9a219e5c28a0650eeedca3327ae9d7c316d877972b56339e10c52b80d75e/techpack.001.jpeg)
![](https://freight.cargo.site/t/original/i/a04a2a8690b63de0425ae00d863440f03081e3b888245c336b56b632e9186051/JMoon-Works-2020_COPY.014.jpeg)