John Moon

Stripe


‘A new brand symbol for progress’
Born from Stripe’s mission, the rebrand introduces a new symbol that embodies its purpose—to build the financial infrastructure that drives progress for all. The identity is built on a scalable system that reflects Stripe’s intelligence, innovation, and ambition to shape the future of the economy.







Stripe Startups

Stripe Startups Program—a visual extension of the master brand, reimagined with a more energetic and optimistic tone to engage early-stage founders and entrepreneurs.