My first project at Samsung centered around the launch of the Galaxy S8. Galaxy S8 was the first phone to feature an invisible bezel and edge-to-edge screen. This new product promised an immersive experience, enhancing everyday moments into extraordinary ones. To showcase this idea, we drew inspiration from nature, using it as a metaphor to illustrate the incredible experience that awaited users.  

I also contributed to various product lines and launches, including consumer electronics, home appliances, VR, and mobile accessories.
Highlights include, a visual identity for Samsung's flagship TV product—QLED, enhancing the Shop Samsung app with editorial content, and designing the visual identity and user experience for Samsung's Virtual Assistant—Bixby.