Samsung
My first project at Samsung centered on the launch of the Galaxy S8—the first phone with an invisible bezel and edge-to-edge screen. The campaign celebrated its immersive design, transforming everyday moments into extraordinary ones. Drawing inspiration from nature, we used it as a metaphor for the boundless experience awaiting users.
I also contributed to other product launches across consumer electronics, home appliances, VR, and mobile accessories. Highlights include developing the visual identity for Samsung’s flagship QLED TV, enhancing the Shop Samsung app with editorial content, and designing the identity and user experience for Samsung’s virtual assistant, Bixby.
